The holidays are a busy time for all small businesses. You've probably been getting ready for the holiday rush for many weeks, if not months. Ordering plenty of inventory and hiring seasonal employees for the extra help can become hectic. Not to mention, prepping your store with holiday decorations to welcome your customers with holiday spirit can be an overwhelming task on your list of things to do. If you've been too busy like everyone else running around and consequently you forgot that Black Friday is around the corner, there are still some easy marketing ideas you can use to make sure you are apart of the Black Friday frenzy.
1. Email your subscribed members a special promotion offer they cannot resist.
Create a holiday theme for the email. Add imagery to help your customers engage and visualize the products that are on sale.
It is sometimes hard to match the door-busting deals some of these big box stores offer, but if you offer some extra incentives to your most loyal customers, they will be sure to come.
Remember a good deal isn't solely based on price. You can throw in a free small accessory with their purchase. Or if you a service business, you can provide a free one-on-one training session.
2. Use social media to get the word out.
Use your social media channels to promote your Black Friday sales and incentives. On your posts you can highlight a few products that are on sale, but leave your audience intrigued to learn more at your business location.
What is great is that if your audience is interested in informing their friends and family, they can easily share your posts right away within social media. Depending on your amount of following, the post can become shared multiple times and you have the ability to attract new customers to your store that you would never have been able to through other traditional media.
3. Use Signs to increase awareness of your Black Friday Sale!
Signs can always be a huge attention grabber. Your store can be noticed by cars passing by with a well thought out sign. Shoppers could choose to enter your store out of the many at a crowded mall with an inviting sign that communicates its sale easily.
You can post a vinyl banner outside your storefront. You can adhere a window poster onto your windows. You could even apply a magnetic sign to your vehicles and become a mobile advertisement.
You can still get your signs on time with Free Shipping from LA Banners and Signs.